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Who Should Attend  

Making a decision to become an innkeeper is an important one. It can mean a significant change in lifestyle and substantial investment of personal savings. This seminar is for those who are serious about considering a career change to innkeeping. The insightful information, the time away and the interaction with others all provide the perspective needed to come to a conclusion about the right course of action.
2014 Seminar - February 7 - 9  
           Online Registration               
Seminar Leaders  

David Caples, innkeeper, consultant and inn sales broker, is the workshop leader. David has a Master's Degree in Hotel Administration from Cornell University. He restored and opened a five-room bed and breakfast and developed Amelia Island Lodging Systems, a resort management company. He and his wife, Susan, currently own and operate the Elizabeth Pointe Lodge, an award-winning 25-room inn.
Helen Elizabeth Cook, is an experienced innkeeper, lodging industry consultant and principal in Lodging Resources and With 15 years experience in a corporate environment, Helen is a small business owner experienced in sales and marketing, human resources, product development and operations. 

James Weaver, has impressive commercial lending experience. He is Executive Vice President/Senior Lender with First Coast Community Bank, a provider of Synovus Financial Services,a leading Small Business Association (SBA) lender. Jim will share the current perspective on inn financing, equity requirements and business plans.


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     So You Want to Be an Innkeeper?
A Seminar for Aspiring Innkeepers

Friday 5:30 - 7 PM

  • Meet & Greet Social Hour               
  • Dinner on Your Own

Saturday 7 AM - 7 PM            

  • Breakfast    
  • AM Seminar Session       

       Lodging Industry Overview

       Will it Meet Your Financial Goals?

       Lifestyle vs. Financial Goals

       Concepting: Creating the Product

       Buy, Build or Renovate?

       Business Plan Review

       Competitive Anaylysis

       Site and SiteAnalysis
  • Lunch: Round Table Discussions

  • PM Seminar Session

       5, 10, 20-room Inn Pro-forma

       Acquisition Strategy & Tactics

       Market and Location Selection

       Buyers Evaluation Checklist

       Valuation Techniques for a Fair Price
       Financing the Inn of Your Dreams

         Equity Requirements

         Financing Sources

       Financing the Inn of Your Dreams

       Keys to a Successful Inn

       Area Innkeepers Panel Q&A

Sunday 7:30 - 11 AM 

  • Breakfast
  • Seminar
  • Choosing the Destination Wisely
  • Semnar Wrap-up
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