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Horwath HTL Market Report: Canada Hotels & Chains Trends
The Canadian hotel industry has been flushed with news of mergers and acquisitions in recent years, while many of the major hotel companies have, and continue to, announce new brands within their portfolio, all designed to fit the needs of the ever-evolving hotel consumer.

Charlestowne Welcomes Hotel Indigo Tuscaloosa
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Protect your hotel brand from brandjacking | By Patrick Landman
The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites. The most frequent use of brandjacking is, however, is the one that goes under the name of Affiliate Brand Bidding. This mischievous tactic consists in investing in search engines advertising campaigns and bidding on terms that are related targeted company. Ever googled your hotel's name and found Booking.com, Expedia, trivago and TripAdvisor before your official website? Well, that's ABB.
     
News from Travel Industry Wire
Viking Sky Sets Sail On Maiden Voyage
Viking Ocean Cruises today celebrated the maiden voyage of its third ship, Viking Sky, from Rome's Civitavecchia port to Barcelona.2017 Is a Great Time for U.S. Travelers to Shop the Caribbean Where Hotel Prices Are Down 8% Compared to Last Year
TripAdvisor Hotel Pricing Report Reveals Best Time For Americans To Go To Popular Travel Destinations WorldwideAmerican Airlines Adds New Route to Bahamas
American will offer the service starting June 3rd with flight times of approximately 2 hours and 15 minutes. The new route, which will be a weekly flight, will expose The Bahamas to new visitors allowing for greater market penetration.Top 3 Considerations for Latin American Travel This Spring - By Ashley Proceviat
Latin Americans look to travel early in April. This year’s Semana Santa begins April 9 and ends April 15, and we see Latin American travelers looking to depart closer to the beginning of the month. The top searched departure days are April 1, 7 and 8.Umapped Releases Productivity and Revenue Boost Calculators to Help Travel Brands Quantify the Value of Collaborative Itinerary Management
Streamlining workflow and increasing attachment rates may be the holy grail for travel companies and agencies to increase profits; interactive new calculators offer insights into revenue and time savings opportunities
     
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