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Positive Signs for the Lodging Industry - Online Reservations Continue to Grow

Apr 21

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4/21/2010  RssIcon

PKF's research shows that RevPAR will drop another 1.1% in 2010, and occupancy will basically remain even. They're also optimistic that online marketing will continue to grow. Their research shows Internet bookings for the top 30 hotel brands grew by 6.6% in 2009's third quarter, compared to 2008. With constantly evolving search marketing, increased social media popularity and the advent of mobile marketing, sound strategies will keep direct online bookings on the rise.

Another positive indicator that the travel market is gaining momentum comes from Smith Travel Research. Orlando, one of the most competitive hotel markets in the U.S., saw occupancy rise from 66.8% March 7-13 of last year, to 71.2% the same time this year. RevPAR also increased almost 2%.

Lastly, some more encouraging news came from TripAdvisor's recent annual family travel survey, which found that 92% of families plan to take at least one vacation this year, up from 88% in 2009, with 33% planning to take both domestic and international trips, up from 28%.

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